Blizzard Rethinks Battle.net Rebranding, Comes Up With Compromise

In today’s super exciting corporate news, Blizzard have decided against changing the Battle.net client’s name to Blizzard. Instead, they’ve reached a compromise – enter Blizzard Battle.net. Basically, everyone’s going to keep calling it what they’ve been calling it for the past nineteen years, and the suits at the top of the ivory tower will have their way as well. At least to some extent.

blizzard batte.net
Battle.net’s new logo

The whole name change was silly business right from the start. Why would anyone change the name of a well known piece of software? And if they did, why would anyone care? Still, the public mostly shrugged when the change was announced, and collectively called the decision not very smart. After the announcement that Destiny 2 will launch on Battle.net (and not the Blizzard App), the folks at the studio probably realized the old name wasn’t going anywhere. Here’s a piece of the blog post announcing the change:

Battle.net is the central nervous system for Blizzard games and the connective tissue that has brought Blizzard players together since 1996. The technology was never going away, but after giving the branding change further consideration and also hearing your feedback, we’re in agreement that the name should stay as well. Take it from the developer formerly known as Silicon & Synapse, and Chaos Studios, names are important too.

Well, I’ll certainly sleep better now that I know my most beloved game-launching program in the whole world won’t change its name. There’s also a new logo, as you might’ve noticed in the picture above. I’m not going to call it lazy, but it’s not much of a logo – it’s just the words “battle.net” under Blizzard’s regular logo. I’d love to compare it to the old one, but the truth is, I can’t even remember what it used to look like.

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Author Ketchua profile picture
Ketchua has been writing about games for far too long. As Señor Editor, he produces words (and stuff) for Gosunoob. There are a lot of words (and stuff) there, so he's terribly busy. Especially if you need something.

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