Cyberpunk 2077 already planned out the marketing campaign, says CEO

CD Projekt Red has come a long way from their humble beginnings, however, recently they count among the most successful and largest indie developers. Their Witcher 3 is still selling well, almost 2 years after its release, while their card game, Gwent, is hitting its strides with a public beta. The next big game in the plans is their Cyberpunk 2077.

Marcin Kicinski, CD Projekt RED CEO recently said that “The promotional campaign (for Cyberpunk 2077) is already planned. It’s main element is the surprise, so I cannot even say when it will begin. Simply because it has to come as a surprise.” This sounds as if they are ready to pull off a Fallout 4, i.e. to wait just months before the launch to come out strong with the marketing. Which, let’s face it, has done well for Bethesda and Fallout. If we didn’t know better, we might think that the trademark controversy was part of the initial hype building.

On the other hand, the release date is still pretty far, ranging anywhere from 2018 to 2020. The futuristic RPG should be even bigger than Witcher 3, and knowing CD Projekt’s dedication to detail, it will take some time for them to figure out all those lovely side-quests they do so well. World building is also an art they have become masters of, but it also takes time in order for it to be done well.

CD Projekt is actively working on Gwent as well, as the once Witcher-bound cardgame has outgrown its original into a full blown game in its own right that could very well rival Hearthstone and other popular titles. Like we said above, Gwent public beta is available on PC, Xbox One and PS4 since yesterday. Something to keep you in CD Projekt Red’s world

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