The “curse of Ubisoft” continues. It does not take long for what looked like huge multiplayer hits at launch to lose the interest of their players. In early March, the player numbers were down by 50% on Steam. This time around the dissatisfied players are turning the “mostly positive” Steam rating into “mostly negative”.
This comes hot on the heals of the in-game currency controversy. The players did some number crunching and figured out that it would take you years to get everything in the game if you do not pay real money. Now, faced with the other option being to spend $700 in the shop, some people went quite insane. And if we look at the Steam rating changes, it would take a long time and a huge number of reviews to achieve, so it has been long in the making. Still, this latest controversy did not help things.
As Steam itself said, the recent reviews rating usually goes up as the developers improve their games, and it was originally intended to follow the development of Early Access titles. It was certainly not expected that something like this might happen.
It is definitely something that Ubisoft has seen before, particularly with The Division. The fight to get the user numbers back on track has been long and hard and it took months and a lot of effort. They went as far as to provide all the content updates in Year Two free for all the players, as well as released on all platforms at the same time. On the other hand, the new update brought microtransaction to The Division, and we are just now seeing the backlash in For Honor.
It is sad to see a game with an interesting concept and a successful launch practically eat itself on Steam. We will keep you posted on the developments.