Final Fantasy 15 Cup Noodle Ad: New Nissin Commercial

Cup Noodle in Final Fantasy XV is the most charming example of product placement in gaming. Ads in most games stick out like a sore thumb, but FF 15 embraces it. The cheek is full of tongue, it’s intentionally on the nose. The self-awareness element sells both the joke and the product perfectly.

The new Nissin commercial features three summons from FF15: Leviathan, Titan and Ramuh. The running gag of the ad is placing Cup Noodles in ridiculous situations from the game. Frankly, I found it hilarious to watch. You can check out the FFXV Cup Noodle Commercial below.

The ad features Ramuh holding a cup of noodles in his outstretched arm, as well as Titan running eagerly towards a gigantic cup. Then, there’s the fabled Leviathan, emerging gracefully from steaming ramen. We can also see Noctis wearing a cup on his head (resembling Buckethead), with Arminger weapons turned into forkfuls of noodles. There’s a scene in which the four heroes bravely protect noodles from an explosion. But, to me, the real gut-buster is near the end. I lost it when king Regis gently puts a fatherly hand on the brim of a Noctis-sized noodle cup.

Final Fantasy XV might not be a perfect game, largely thanks to somewhat repetitive side missions and a rushed second half. However, it’s got a lot of heart and truly captures the Final Fantasy spirit. The tie-in with Nissin will certainly give us more dumb, fun commercials like this one.

The Final Fantasy Holiday Pack is out now. For more information, feel free to check out our How to get Holiday Pack items in FFXV and FFXV Holiday Pack All Items articles.

If you’ve purchased the $29.99 Season Pass, you can get the Holiday Pack +. If you’re having issues with that, go to our FFXV Holiday Pack Plus – How to get free DLC guide.