Red Dead Redemption 2 Merchandise Arrives At Retailers

We’re nearing the end of this year, and still no new info on RDR 2. Of course, Rockstar know exactly what they’re doing. They’re keeping us in suspense, and masterfully so. What we do know now is that the first shipment of promo merch arrived in physical stores in several countries.

Red Dead Redemption 2 Merchandise Arrives At Retailers
Red Dead Redemption 2 Merchandise Arrives At Retailers

Pictures of Red Dead Redemption 2 posters and boxes have started popping up on the Internet. Yes, retailers have started receiving promo merchandise for the long-anticipated game. Interestingly, the boxes are labeled “Autumn 2017”, which points at the United Kingdom.

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Additionally, they bear the PEGI 18 mark, which translates to an “M” ESRB rating. Not that we were expecting anything but a Mature rating for a Rockstar game. However, it’s interesting to see that it has received a ratng this early.

As I’ve mentioned before, these images come from a UK game store, but images from other countries will surely come soon. We don’t know which countries the promo material arrived in yet. We also don’t know what’s in the boxes (cue impersonations of Brad Pitt in Seven).

The purpose of this early start of offline marketing is clear. Rockstar games want to get a head start in hyping the game up to increase preorder sales. Additionally, this move will boost the game’s reach in the mainstream before it even hits the shelves. Basically, even people who aren’t dedicated gamers will see RDR 2 everywhere without going online.

This all makes sense the more you think about it. The offline marketing campaign for GTA V was insane. Billboards where everywhere, enormous posters covered entire building sides, and promotional images covered public transport. However, the Red Dead series doesn’t carry the same infamy as GTA, so Rockstar will have to work extra hard to create the same amount of public interest.

Excited about the new Red Dead Redemption game? What do you think is hiding in those boxes? Share your thoughts with us in the comments!


If you end up getting stuck at another point, you might want to check out some of the other guides we have. We've written about mysteries like the missing person Gavin, the Rhodes Gunsmith prisoner, the locked door at Valentine doctor. We also have instructional guides that show how to rob stores without getting bounty or where to sell jewelry and gold bars. If it's collectibles or key items you're after, we've found all the Penny Dreadful comic books, Chick's treasure map location, or that famous pipe for Dutch. Finally, if you don't care to explore the map yourself, you could take a look at our Watson's Cabin and Catfish Jackson's Homestead locations guides. In the latest Red Dead Online Moonshiners Update you'll have a chance to find Navy Revolver and Best Shack Locations.


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Author JoeTheBard profile picture
A language teacher and video game enthusiast turned rogue, Joe is on a quest to become the ultimate gaming journalist. This is somewhat hampered by his belief that the golden age of gaming ended with the PlayStation One, but he doesn't let that stop him. His favorite games include Soul Reaver and Undertale. Other interests are D'n'D, dad rock, complaining about movies, and being the self-appointed office funny man, which nobody else agrees with.

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