We’re nearing the end of this year, and still no new info on RDR 2. Of course, Rockstar know exactly what they’re doing. They’re keeping us in suspense, and masterfully so. What we do know now is that the first shipment of promo merch arrived in physical stores in several countries.
Pictures of Red Dead Redemption 2 posters and boxes have started popping up on the Internet. Yes, retailers have started receiving promo merchandise for the long-anticipated game. Interestingly, the boxes are labeled “Autumn 2017”, which points at the United Kingdom.
Additionally, they bear the PEGI 18 mark, which translates to an “M” ESRB rating. Not that we were expecting anything but a Mature rating for a Rockstar game. However, it’s interesting to see that it has received a ratng this early.
As I’ve mentioned before, these images come from a UK game store, but images from other countries will surely come soon. We don’t know which countries the promo material arrived in yet. We also don’t know what’s in the boxes (cue impersonations of Brad Pitt in Seven).
The purpose of this early start of offline marketing is clear. Rockstar games want to get a head start in hyping the game up to increase preorder sales. Additionally, this move will boost the game’s reach in the mainstream before it even hits the shelves. Basically, even people who aren’t dedicated gamers will see RDR 2 everywhere without going online.
This all makes sense the more you think about it. The offline marketing campaign for GTA V was insane. Billboards where everywhere, enormous posters covered entire building sides, and promotional images covered public transport. However, the Red Dead series doesn’t carry the same infamy as GTA, so Rockstar will have to work extra hard to create the same amount of public interest.
Excited about the new Red Dead Redemption game? What do you think is hiding in those boxes? Share your thoughts with us in the comments!
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